The word “branding” is often tossed around in business and marketing circles and many times missing the mark. To me branding is more than just having a pretty logo and matching stationary to go along for a business. Sometimes, it’s a good idea to step back and think of the perceptions of those you want to influence; are you giving the right impressions?

A brand is the collection of perceptions that your customers have about your business.

Branding is the management of these perceptions at key touch points, places like your website, online & print ads, social networks and so on. This of course is my interpretation of this very broad topic and I am curious to find out, what does branding mean to you? please leave your thoughts in the comments below.